Blog

June 3 2019

3 ELEMENTS OF A ROBUST PRODUCT STRATEGY

The first time we started working on the flatpack bicycle design, we mainly focussed on creating a modular DIY mobility kit which ...

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May 23 2019

YOUR GUIDE TO EFFECTIVE PERSONA BUILDING TO CONNECT PRODUCT AND EXPERIENCE

Ian is a 35-year-old Architect and has been working with a Design firm for the last 4 years. He is happily married to Grace and ha...

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May 10 2019

PRODUCT DESIGN 101

You are in a desperate need of an earphone and standing in front of the electronics aisle at your local electronics store where ea...

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May 1 2019

REIMAGINE AND REINVENT TO SUCCEED IN THE DIGITAL AGE - HERE'S HOW 6 BRANDS ARE DOING IT

Ever wondered how some brands are able to sustain solid brand retentions over decades? Have they always gone out and invented a ne...

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April 25 2019

HOW TO SEAMLESSLY INTEGRATE PRODUCT AND USER EXPERIENCE

“If the user is having a problem, it’s our problem.” - Steve Jobs, co-founder of Apple Computers In today’s digital age, people ea...

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April 19 2019

HOW DESIGN, PACKAGING , AND VISUALIZATION CREATE AN UNFORGETTABLE USER EXPERIENCE FOR THE DIGITAL CONSUMER

Why is it that people across the globe head to the theatres on the first day, for the first show of any Marvel movie? Or what is i...

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April 16 2019

EVERYTHING YOU NEED TO KNOW ABOUT DESIGNING A MEMORABLE BRAND EXPERIENCE IN 2019

For a marathoner, picking the right running shoe is of utmost importance. Runners go on and on about selecting the right shoe and ...

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April 14 2019

ANALOGY WINS INDIGO AWARD FOR BRANDING

Last week Indigo Awards announced their winners for 2019. Yes, you guessed it right! Analogy won a coveted spot in this list. We w...

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April 4 2019

BRAND STRATEGY WORKSHOP WITH TECHSTARS INDIA

Unparalleled branding not just increases the value of a company but it also provides the employees with direction, motivation, and...

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April 3 2019

ANALOGY WINS AT SINGAPORE DESIGN WEEK 2019

During the Singapore Design Week (SDW) 2019 held between the 4th and 17th of March, Analogy was awarded the Finalists Certificate ...

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