Blog

March 29 2019

HOW MARKETERS AND DESIGNERS CAN WORK TOGETHER FOR BETTER CAMPAIGNS

It’s an age-old belief that anything that doesn’t directly contribute to the ROI must get a push-back - for reasons that are known...

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March 26 2019

THE STORY OF OUR BRAND

Executives, artists, writers, and all kinds of other creative professionals have relied on creating analogies as a powerful tool f...

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March 22 2019

6 COMMON BRANDING MISTAKES YOU ARE PROBABLY STILL MAKING AND HOW TO FIX THEM

Branding is how your organization tells a story that connects and holds value with your customer. Unfortunately, most of us associ...

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March 19 2019

HERE'S HOW BRANDS ARE DOING THE ECO-FRIENDLY PACKAGING RIGHT

“The global industrial packaging market makes for a revenue of US$56.8 billion and is expected to reach US$ 97.2 billion by 2025, ...

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March 15 2019

6 DESIGN ELEMENTS THAT UPIFT YOUR BRAND'S DIGITAL PRESENCE

Did you know - while browsing a website, 94% of the user’s first impression is design based? Or that it takes just 0.05 seconds fo...

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March 12 2019

5 STEPS IN THE DESIGN THINKING PROCESS THAT ARE CRUCIAL FOR YOUR BRAND

“Design thinking taps into capacities we all have but that are overlooked by more conventional problem-solving practices. It is no...

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March 7 2019

3 TECHNOLOGIES TO ENHANCE YOUR DESIGN EFFORTS

A recent McKinsey report that studied more than 300 businesses found that companies that embrace design created 32% more revenue a...

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February 20 2019

1st TIME EVER ANALOGY'S AT SINGAPORE DESIGN WEEK

Analogy is excited to share that for the first time we will be participating in the Singapore Design Week 2019. Last year, we resp...

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February 12 2019

TVS BIKE DESIGN CHALLENGE

About TVS TVS Motor Company Limited is the second largest two-wheeler and three-wheeler manufacturer in India producing scooters, ...

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January 10 2019

A YEAR IN REVIEW: LOOKING BACK AT 2018

Eat. Design. Sleep. Repeat. Because we are very “font” of this rhythm and also, because we are reminiscing about a wonderful year ...

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